Italian E-Commerce: Resilient and Competitive in the Face of Economic Challenges

85 percent of Italians make at least one online purchase per month

Italian e-commerce remains resilient and competitive despite economic challenges like inflation and the energy crisis, according to a recent report by Idealo. The analysis shows that 85% of digital users make at least one online purchase per month, with 24% making weekly purchases. This indicates a growing interest in e-commerce among Italians.

Despite these economic pressures, consumers in Italy are becoming more conscious and informed about their online shopping habits. Nearly half (47%) of consumers use price comparisons to access detailed product information, while a similar percentage (46%) search for special offers and discounts. This highlights the importance of competitiveness among Italian e-shops, which can offer savings opportunities comparable to international players.

The report also notes a growing interest in the second-hand market, particularly in the electronics sector, with a 4% increase in interest compared to the previous year. Used smartphones and notebooks are among the most sought-after products, indicating a shift towards more sustainable and economically advantageous options. Online shopping preferences also vary by age group, with electronics being more popular among 45-55 year olds and fashion and accessories among 25-34 year olds.

This data provides valuable insights for online retailers, helping them plan more effective sales strategies and utilize price comparison platforms to reach a wider audience. The report underscores the evolving trends in Italian e-commerce and the importance of adapting to meet the changing preferences of consumers.

Overall, this report highlights the resilience and competitiveness of Italy’s e-commerce sector despite ongoing economic challenges like inflation and energy crisis. With increasing consumer awareness about prices and sustainability, it is crucial for retailers to adapt their strategies accordingly to stay ahead of the competition.

According to ISTAT data from 2023, consumer prices rose by an average of 5.7% compared to the previous year, with significant growth in the food sector.

Nearly half (47%) of consumers use price comparisons to access detailed product information while nearly half (46%) search for special offers and discounts.

Italian e-shops can offer savings opportunities comparable to international players particularly in sports & outdoor sector where over 58% of most advantageous offers come from Italian e-shops.

Used smartphones & notebooks are among the most sought after products indicating shift towards more sustainable & economically advantageous options.

Online shopping preferences vary by age group – electronics are popular among 45-55 year olds while fashion & accessories are popular among 25-34 year olds.

Italian e-commerce remains resilient and competitive despite economic challenges like inflation and the energy crisis, according to a recent report by Idealo. The analysis shows that 85% of digital users make at least one online purchase per month, with 24% making weekly purchases. This indicates a growing interest in e-commerce among Italians. Despite these economic…

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