Microsoft’s Failed Launch of the Microsoft Kin: A Tale of Inner Conflicts and Missteps

Kin: Microsoft’s Answer to the Latest iPhone and Android Phones in 2008

In the early 20th century, Microsoft introduced the Microsoft Kin, a product that marked the beginning of the smartphone era. This unique smartphone was marketed as a social networking and communication device, targeted towards a younger audience. However, its launch was met with criticism due to controversial marketing tactics promoting sexting. Despite its innovative concept, the Kin did not have an app store, calendar app, or email syncing capabilities. The devices also lacked popular features like instant messaging apps and had a poorly designed keyboard. Ultimately, Microsoft Kin failed to gain traction in the market, with only 500 units sold at launch. The product was eventually discontinued, marking a brief but important moment in the history of smartphones.

In response to Microsoft’s introduction of the Kin, Apple released its iconic iPhone in 2007. This marked the start of the smartphone era and set off a race between Apple and Google to dominate the mobile device market. Samsung also entered the fray, offering its own line of Android-based smartphones.

During this time, Microsoft had been working on ‘Microsoft Pink’ or ‘Project Pink’. This project was led by J Allard while another team led by Andy Lees was working on Windows Phone. These teams had different visions for Microsoft’s mobile strategy leading to internal conflicts within the company.

Eventually, Lees’ team won out and Microsoft Kin was born. The unique smartphone featured touchscreen displays, cameras and a sliding QWERTY keyboard but lacked several basic features such as an app store calendar app or email syncing capabilities.

Despite its innovative concept and marketing efforts to target a younger audience

In the early 20th century, Microsoft introduced the Microsoft Kin, a product that marked the beginning of the smartphone era. This unique smartphone was marketed as a social networking and communication device, targeted towards a younger audience. However, its launch was met with criticism due to controversial marketing tactics promoting sexting. Despite its innovative concept,…

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