Tesla’s One-Month Trial of FSD Technology: Boosting Sales Amid Price Competition and Regulatory Scrutiny

Tesla offers customers a one-month trial of driver-assist technology

Tesla has announced a one-month trial of its Full Self-Driving (FSD) technology for both existing and new customers in the United States. This move comes amid pressure on Tesla’s sales and margins due to price competition and weakening demand. FSD is an optional feature priced at $12,000 that allows vehicles to navigate city streets, although Tesla emphasizes that its driver-assist systems such as Autopilot and FSD still require active driver supervision and do not make the vehicles autonomous.

Tesla CEO Elon Musk has faced challenges in delivering on his promise of achieving full autonomy for Tesla vehicles, and the company’s driver-assist software is currently under regulatory scrutiny regarding safety and marketing practices. To address this issue, Musk has mandated that Tesla staff provide demonstrations of FSD to new buyers and owners of serviced vehicles. According to two emails authenticated by a Tesla source, this move aims to increase customer confidence in the technology.

The trial will be available for new sales of Tesla models X, S, and Y starting this week. Elon Musk confirmed on social media that all US cars with the capability for FSD will be enabled for the trial. This move is likely to help boost sales for Tesla by providing customers with an opportunity to try out the advanced self-driving technology without committing to purchasing it upfront.

However, despite these efforts, Tesla’s margins have been impacted by a price war with competitors that began over a year ago. In January, Tesla warned of slower sales growth this year as it focuses on producing its next-generation EV, codenamed “Redwood.” The company is also facing increased regulatory scrutiny of its self-driving systems and other areas in the US and some European countries. In December, Tesla recalled nearly all of its 2 million vehicles on US roads to implement new safety measures.

Tesla has announced a one-month trial of its Full Self-Driving (FSD) technology for both existing and new customers in the United States. This move comes amid pressure on Tesla’s sales and margins due to price competition and weakening demand. FSD is an optional feature priced at $12,000 that allows vehicles to navigate city streets, although…

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