Unlocking the Secrets of Restaurant Technology: Demographics and Service Segments Drive Customer Preferences

Report on the Restaurant Technology Landscape in 2024

New research shows that consumer attitudes towards restaurant technology vary greatly depending on demographics and service segments. Operators need to match their tech investments with the customer base they serve to gain a competitive edge, with 76% of operators believing that using technology gives them an advantage.

The data reveals that customers’ favorite tech options include those that make ordering and paying faster and easier, such as deals when ordering takeout or delivery or dining in a restaurant. A majority of full-service customers would be likely to place an order or pay the check using a tablet at the table, while limited-service customers would be likely to place an order using a smartphone app. Delivery customers would order delivery using a smartphone app.

Operators can enhance the customer experience, amplify marketing, and operate more efficiently through technology. While most operators consider their business’s technology to be mainstream rather than leading edge, choosing the right tech for their customers’ convenience while maintaining high-touch hospitality is key to today’s business. By identifying which technologies customers in each segment would like to have, really want, and must have, operators can plan to invest in technology that meets their customers’ needs. The Restaurant Technology Landscape Report 2024 is based on surveys of restaurant operators and consumers.

New research shows that consumer attitudes towards restaurant technology vary greatly depending on demographics and service segments. Operators need to match their tech investments with the customer base they serve to gain a competitive edge, with 76% of operators believing that using technology gives them an advantage. The data reveals that customers’ favorite tech options…

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